Grounded Consultancy
We are Grounded Consultancy — a duo that supports organizations and individuals in growth and transformation. We believe that real progress happens where strategy, structure, and humanity come together. Our approach is clear, down-to-earth, and genuinely involved: we bring direction and results, with an eye for the people who make the difference.
Grounded Consultancy combines commercial strategy with project-based change management. With over 35 years of combined experience in sales, strategy, change management, and leadership, we help organizations grow without losing their essence. Alongside organizational consulting, we guide professionals navigating change — leaders, project managers, and teams seeking focus, direction, or personal growth. Through coaching, we work on confidence, ownership, and balance, making growth sustainable — for both the organization and the people behind it.
We work from a people first, result driven principle: we listen, analyze, bring focus, and help change truly take root. Whether it’s about commercial growth, organizational development, or personal guidance — we help create direction, strengthen collaboration, and achieve results that last.

SALES & STRATEGY EXPERT | CONNECTING PEOPLE, STRATEGY AND RESULTS
Gabriël Koetsier
Gabriël believes that lasting results are achieved when people are empowered to perform at their best.
With over twenty years of international experience in sales, strategy, and business development, he helps organizations reach their commercial goals by creating focus, strengthening collaboration, and developing leadership.
His strength lies in translating strategy into action — from building future-proof growth models to fostering strong, long-term client relationships. He operates at the intersection of people and performance: where teams grow, processes accelerate, and goals become reality.
Gabriël is often involved in initiatives that combine commercial growth with organizational development — whether it’s restructuring a sales organization, coaching a team, or entering new markets.
- Strategic and people-oriented thinker
- Expert in sales structure, market growth, and commercial strategy
- Strong in partnership development and relationship management
- Coaching leader who fosters ownership
- Results-driven, with a focus on sustainable growth

PROJECT & TRANSFORMATION EXPERT | BRINGING STRUCTURE, CONNECTION, AND GROWTH
Suzanne Koetsier
Suzanne believes that lasting transformation starts with people.
With over eighteen years of experience in project and transformation management, she helps organizations and teams create calm, clarity, and trust in complex transitions – always with an eye for the people behind the process.
Her strength lies in bridging strategy and execution – turning vision and direction into meaningful, lasting change. She guides project leaders and teams in strengthening ownership, collaboration, and resilience, ensuring that growth becomes sustainable.
Suzanne is often involved in initiatives where transformation and people development come together – whether guiding restructures, strengthening leadership, or improving collaboration within dynamic teams.
Her style is people-focused, grounded, and results-driven: she listens, connects, and ensures that real transformation happens — for people, teams, and organizations alike.
- Strategic and decisive transformation manager
- Experienced in project and stakeholder management
- Skilled in coaching and guiding teams and individuals
- Brings structure to complex organizations
- Communicative and connecting in her approach
