
Consultancy for growth and transformation – with head and heart
We support organizations and individuals through transitions – not by doing the work for them, but by offering directions, structure and team guidance to ensure lasting change.

Sales & Strategy (consulting & guidance)
We support executives and teams in strengthening their commercial performance and developing sustainable strategies — practical, actionable, and aligned with your goals.

Project & Change Management (structure & direction)
We bring clarity and focus to ensure that projects and transformations don’t get stuck, but deliver measurable and lasting results.

Coaching & Teamdevelopment
We coach project leaders and account teams to help them become stronger and more self-reliant. This way, knowledge and confidence remain within the organization — building resilience together.
Why Grounded Consultancy?
We connect strategy with humanity. Our strength lies in the combination of commercial insight, change expertise, and personal guidance – with both head and heart.
- Guiding, not executing: we act as your strategic sparring partner and trusted guide for teams and individuals.
- Complementary expertise: sales strategy and change management in one integrated approach.
- Remote-first: working efficiently, sustainably, and flexibly – without unnecessary noise.
- Over 20 years of experience: across healthcare, commerce, and international B2B environments.
In short: we help organizations and people grow – without losing their essence.pen organisaties én mensen groeien – zonder hun ziel te verliezen.

Grounded Consultants

Gabriël Koetsier
Gabriël helps organizations grow by connecting strategy with humanity.
His strength lies in combining commercial sharpness with personal guidance – with both head and heart.
With over twenty years of international experience in sales and strategy, he supports organizations in achieving commercial growth, team development, and leadership excellence. His approach is down-to-earth, people-focused, and always aimed at creating sustainable impact.
In short: he helps organizations and people grow – without losing their essence.

Suzanne Koetsier
Suzanne guides organizations through change by connecting the power of people with structure, collaboration, and clear results.
Her strength lies in creating clarity and direction – ensuring that change truly takes root.
With eighteen years of experience in project and change management, she helps teams and organizations grow in agility and ownership. Her approach is engaged, practical, and always focused on lasting progress.
In short: she helps organizations transform – with results that last.
Recent blogs
- Pricing strategy is not an Excel exercise. It is steering behaviour.

- Your best people are keeping your biggest problem alive

- Maybe I’m part of the problem too

- When scaling puts commercial value under pressure

- Purpose in organizations: why the “why” only works when it guides daily decisions

- From pilot to partnership: the forgotten decision moment in B2B collaboration

